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Four Ps of Marketing Case Study

Four Ps of Marketing Case Study

Name of Product and Company

NESCAFÉ GOLD Dark Roast Instant Coffee

Product Description

I have been an ardent coffee consumer over the past decade. One of the best Coffee products is NESCAFÉ GOLD Dark Roast Instant Coffee, a full-bodied premium coffee with strong toasted notes and a bold flavor. Being instant coffee is easy to prepare, which involves hot water and stirring. The strong flavor enables me to consume it without sweeteners like sugar and stevia.

Four Ps of Marketing Case Study

Key Marketing Strategies

The product specifications of NESCAFÉ GOLD Dark Roast Instant Coffee are usually presented on the packaging, which includes the benefits and features, nutritional information, ingredients, and quantity. The product’s pricing is often on that packaging or on the shelf upon which it is placed. I usually purchase the product from Walmart, one of the biggest retailers in Canada, with locations countrywide. NESCAFÉ GOLD Dark Roast Instant Coffee is often advertised along with other products manufactured by Nestle Canada Inc.

Four Ps of Marketing Case Study Q&A

QUESTIONSANSWER
Product: Describe the want or need your product addresses.NESCAFÉ GOLD Dark Roast Instant Coffee is one of the easiest ways of consuming caffeine, facilitated by the relatively high caffeine content and the ease of preparation. I require a dose of caffeine every morning and throughout the day during busy days. This product enables me to consume caffeine affordably and conveniently. Other than its ease of preparation and the high caffeine content, NESCAFÉ GOLD Dark Roast Instant Coffee also has a good flavor that facilitates its consumption without sweeteners without sugar.
Placement: Describe the physical location of the product among its closest competitors (a quick picture of the shelf would tell a good story!), and describe what this placement says about the marketing strategy.On the Walmart shelves, NESCAFÉ GOLD Dark Roast Instant Coffee is often placed next to other products by Nestle Canada Inc. There are often other instant coffee products placed on the nearby shelves. This helps all the Walmart visitors interested in coffee find it is an easier accessible and centralized location. One of the most popular quantities of the product is the 100g package, which is often at the buys eye level. A similar strategy is used on other brands of instant coffee.
Pricing: Describe the pricing strategy. A good description would include observations about the closest competitive product and its relative pricing.Given the brand name, the market conditions, flavor, and caffeine content NESCAFÉ GOLD Dark Roast Instant Coffee is fairly priced and is relatively fairly priced relative to other products. The last time I purchased the product, it was priced at $5.99. This is almost $6, a strategy that the marketers use to give the buyer the impression that the product is more affordable.
Promotion: Describe how the product is being promoted. You could include any obvious physical/in-store promotions seen on the shelf, as well as flyers, coupons, social media, online advertising, etc.One of the most common ways the product is promoted is via social media, Instagram. The product photo is often presented along with a cup of coffee made with the NESCAFÉ GOLD Dark Roast Instant Coffee. The potential buyers are often given a coupon that they can redeem in any retailer, for example, Walmart or Amazon. In Walmart, there are often
Other factors: You might notice other important factors about your product that lie outside the four Ps. You can include them in your report here. One example might be a unique distribution system for your product.Point of purchase marketing is often used on NESCAFÉ GOLD Dark Roast Instant Coffee in Walmart, where the buyer gets two of the product after paying for only one. This helps create a more loyal customer base as new buyers get more accustomed to consuming the product.
ConclusionThe application of the 4Ps marketing has made NESCAFÉ GOLD Dark Roast Instant Coffee one of the most attractive instant coffee products in the market. The nature of the product, pricing, placement, and promotion has made it very conspicuous to potential buyers. This has, however, been supplemented with social media marketing, something that has made me a consistent consumer of the product, thus a loyal customer.

Four Ps of Marketing Case Study

Read Also: 5 Ps Marketing Strategy Assignment

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