Writing a Rhetorical Analysis: Logical Fallacy Coke Advertisement
A fallacy is faulty reasoning in the construction of an argument. A logical fallacy is self-contradiction and is based on invalid or faulty logic. This results in innocent errors something that leads to the deliberate misleading of other people (Khan & Shafiq, 2018). The Coke advertisement is a logical fallacy whereby the potential customer is promised happiness after opening the soft drink.
The happiness being referred to in this case is the euphoria caused by the combination of sugar and caffeine. The increase in blood sugar levels affects the brain increasing dopamine levels. Furthermore, the advertisement appeals to the regular consumers of the drink. Their consumption of high sugar levels leaves the regular consumers addicted to the high insulin levels. Get the paper writing service working on your Writing a Rhetorical Analysis now!
Therefore, the consumption of a Coke soda leads to a sense of relief to these consumers something that would be equated to happiness. The depiction of the words “open a Coke, open happiness” coincides with the brand name in white text on a red background.
Therefore, the Coke advertisement is a logical fallacy. There is no logical way that opening the bottle would make the potential consumer happy. However, it leads to the changes in emotions that would be equated to happiness. This indicates an inconsistency in the formulation of the argument.
This would be referred to as a straw man fallacy, which takes place with the misrepresentation of an argument. The effect of Coke on the body of the consumer is not as simple as opening the bottles and immediately becoming happy. Instead of explaining how consuming the soft drink would be beneficial to the consumer, the straw man fallacy is used. However, this is effective in creating an illusion that helps defeat the potential consumer easily despite superficially promising them refreshment.
- Khan, F. R., & Shafiq, S. (2018). Aristotelian Fallacies and Strategies in Advertisement: A Media Discourse Analytical Study. Pakistan Perspective, 23(1).
Writing a Rhetorical Analysis: The Appeal to Pathos in a Sprite Advertisement (Appeal to Indulgence)
Sprite is lime and lemon-flavored soft drink manufactured by the Coca-Cola Company. The above advertisement is by Coca-Cola Company on the product and it appeals to the audience’s emotion. The appeal to emotions is known as pathos whereby the reader is persuaded to evoke certain emotions. The words are loaded to produce a certain emotion. I think that the emotion being encouraged by the advertisement is indulgence.
The advertisement appeals to the audiences’ desire to quench their thirst with a delicious tasting drink. The advertiser explains to the audience might think that it would be wiser for them to control their thirst. They are aware that the audience might think of healthier solutions to their thirst, but Sprite would be the best alternative. However, the best judgment would be to avoid overthinking and just give in to their thirst. The audience would therefore associate the drink with the solution to their thirst.
Therefore, the advertiser is aware that their product is competing with other drinks like water and other soft drinks. Additionally, they know that the logos may hinder the competitiveness of the product thus urging them to avoid thinking of the ingredients. Sprite is presented as a simple drink that is easy to understand. It lacks complex ingredients like caffeine and other flavors. The buyer does not have to selfishly consume the drink but also share it with their family.
The audience is ensured that the drink is one hundred percent natural flavors. Therefore, the potential customer is assured that the drink is healthy. Aesthetics play a critical role in the support for the emotional appeal of the product (Romanova & Smirnova, 2019). This color of the package reassured the potential buyer of the presence of lime and lemons. Restraint is portrayed as forgoing freedom and the potential benefits of drinking a Sprite.
- Romanova, I. D., & Smirnova, I. V. (2019). Persuasive techniques in advertising. Training, Language and Culture, 3(2), 55-79.