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The Lengths to Which People will go in Order to Survive

People have been known to act in extraordinary ways in order to survive.  Write an informative essay that explains the lengths to which people will go in order to survive. Use examples from real life, books, movies, or television to support your essay. 250 words or more 12 point font Double Spaced

The Lengths to Which People will go in Order to Survive

The Attractiveness of the Chinese Market

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Focus group question

The attractiveness of the Chinese market

What are the expected political opportunities/ threats in China for Top Shop?

The Peoples Republic of China is one of the most stable countries in the world. Top Shop, therefore, expects a business friendly environment.

What are the expected social opportunities/ threats in China for Top Shop?

The social setup as well as fashion tastes and preference of the Chinese people quite different from that in the western world. This is a threat to Top Shop.

What are the expected economic opportunities/ threats in China for Top Shop?

China is the fastest growing economy in the world. This gives an opportunity for companies like Top Shop to expand and reach the rest to Asia.

What are the expected technological opportunities/ threats in China for Top Shop?

The China and her neighbours have the world most advanced technology in the world. This reduces the cost of production for goods and services. Therefore Top Shop has an opportunity to add their sales alongside their profits.

What are the expected environmental opportunities/ threats in China for Top Shop?

Being the world most industrialised country, China poses a huge threat to the environment. Investing in environmental conservation gives Top Shop an opportunity to impress the Chinese government.

What are the expected legal opportunities/ threats in China for Top Shop?

In order to provide job opportunities as well as goods and services for her large population, the Chinese government has created a business friendly legal environment. This is an opportunity for Top Shop to infiltrate and expand in the Chinese market.

The Porter’s diamond theory suggests that in addition to the factor conditions, the demand conditions, related & supporting industries, strategy, structure, and rivalry also determine the attractiveness of a state for international expansion, so, considering the theory for the Top Shop, please answer the following questions:

Are the demand conditions in China benefits or threaten the expansion of Top Shop in the market? Why?

China has a large population of the high and middle income earners. This guarantees the demand for Top Shop’s goods, which benefits its expansion.

Are the related & supporting industries in China benefits or threaten the expansion of Top Shop in the market? Why?

The Chinese economy is well advanced and has a large number of supporting industries. The existence of a variety of auxiliary services definitely benefits the expansion of Top Shop.

Are the strategy, structure, and rivalry in China benefits or threaten the expansion of Top Shop in the market? Why?

A good number of Chinese companies are owned by the government. This poses a threat to the existence and expansion of Top Shop and other privately owned companies.

Competitiveness of Top Shop

To what extent do you think the competition is intensive in the fashion market in China?

The Chinese fashion market is crowded with both local as well as international firms. This makes the level of competition for the existing demand very intensive.

Can you recognize any unique features of the Top Shop to attract Chinese consumers?

Top Shop is a well established brand in the Western world. Its good will definitely attract the attention of the middle and high income earners in China, who love the Western way of life.

Can you identify the most significant strengths of Top Shop in the fashion market in China?

Top Shop’s parent company, Arcadia Group, has vast resources. This keeps Top Shop at an advantage over her competitors.

What is the strategic position of Top Shop you think to compare within the rivalry in the fashion market?

Given the fact that Top Shop is a Western company in the Chinese market, it should apply a combination of the market penetration and market development strategic positions.

Opportunities and Threats for Top Shop in China

Can you identify any opportunities for Top Shop in China?

In addition to increasing its sales by joining the Chinese market, Top Shop has an opportunity to bring Chinese goods to the Western world which diversifies their business further.

What are the expected threats for Top Shop in China?

Top Shop is being a Western company, may not understand the tastes and preferences of the Chinese people. This is a real threat to its survival in the Chinese market.

Considering the opportunities and threats, do you think the Top Shop will success in China market or get failed? Why?

Top Shop will succeed in the in the Chinese market. This is mainly due to her partnership with Shangpin.com.

Can you identify the major factors that may contribute to the success of Top Shop in China?

There are two major factors that may contribute to the success of Top Shop in China namely: its partnership with Shangpin.com and its exposure to vast financial resources.

Can you identify the major barriers to the success of Top Shop in China?

The main barrier to the success of Top Shop in China is its lack of awareness of the Chinese tastes and preferences.

Strategic Marketing Plan for Top Shop in China

So what are the proper market entry strategies for Top Shop in China?

The two most appropriate strategies for infiltrating the Chinese market are partnering with a local firm like Shangpin.com or buying a local company.

What are the expected benefits/ threats for Top Shop to adopt the standardisation strategy in China?

The benefit of adopting the standardisation strategy is the reduction in the cost of production. The threat is the lack of compatibility of Top Shop’s good with the local tastes and preferences.

What are the expected benefit/ threats for Top Shop to adopt the localisation strategy in China?

The benefit of adopting the localisation strategy is that the good and serviced match the local tastes and preferences.

How Top Shop position their brand in China? With standardisation or localisation strategy? Or other kind strategies?

Top shop should choose the localisation strategy.

Can you identify the target market segments for Top Shop in China?

Top Shop should target footwear, women, and children clothing.

What are the major characteristics of the target consumers of Top Shop in China do you think?

The target consumers for Top Shop in China are high and middle income earners with a taste for the Western way of living.

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Considering the situation in China and Top Shop, what suggestion could you give on the product strategy for Top Shop in China?

Top Shop should specialize on the target consumers in order to establish itself in China.

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