What is Star Wars
Star Wars is one of the most popular franchises that has attained a worldwide audience paving the way for the science fiction genre. It has become a significant part of popular culture worldwide, something that the creators curated by casually drawing the main themes and characters from a diverse range of Anglophone countries, the movie’s target market.
The movies also adopt a post-modern philosophy, assuming extraterrestrial life, whereby humankind was coexisting with other intelligent life forms in the Universe and forming political alliances with them. The relationship between post-modernism and popular culture is leveraged throughout the movie, with ideologies like the individual’s power over the state conspicuously appearing throughout the saga.
Therefore, it is clear that the success of the movie is not an accident, but a result of a very precise creative process that helps to tap into a wider audience and ensure that the films are relevant for a long time. Therefore, it is essential to assess the success of the creators of the movies’ efforts to make the franchise a cultural phenomenon (Guynes et al.). This Star Wars essay will assess the franchise’s ability to resonate with a diverse cult-like audience that is very open-minded, has a keen eye on the future, and is willing to spread their ideas to the rest of the world.
Star Wars Fanbase
The Star Wars fanbase has played a significant role in the integration of science into popular culture. With the reduced significance of religion in our society, famous have turned to science for various answers about life and the Universe, which we are part. The movie creators were able to tap into the people’s need for answers for questions like whether intelligent extraterrestrial is outside the realm of possibility and how we would interact with them as the human race.
The film creators were able to give their point of view on the answers, with keen attention on the rule of science, for example, the basic due to zero gravity. Even though the film focuses more on philosophy and political science, science is also an intricate part of the movie, making actual scientific concepts part of the popular culture, which is now adopted in video games, music videos, and most prominently, movies in the science fiction genre.
The movie franchise makes use of ion and blaster weaponry like plasma, particle-based light, and laser. All these are advanced technology are scientists speculating what a more advanced extraterrestrial civilization would be, or how humanity would be, technologically, in the foreseeable future. The Star Wars audience is willing to perceive this reality and help spread the ideas to humanity’s rest (Guynes et al.).
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Marketing Star Wars
Star Wars grants the audience has changed the general public’s perception about marketing, making it more receptive to aggressive marketing strategies in the past. Over the years, the franchise has been influencing the way movies and other products are marketed, making pervasive and aggressive marketing methods more acceptable. The franchise has become necessary to the culture to know how much the movie makes in its first-week box office.
Culturally, more successful films are held in higher esteem, influencing more people to watch the film. Marketers also make merchandising agreements with other businesses like fast-food chains, for example, to have the film’s characters or their names emblazoned on the packaging. These mechanized items remain relevant in the market place long after the release of an episode. This helps keep the marketing momentum, making the marketing campaign of the next episode easier.
The Star Wars fanbase is proud to be part of a franchise that has been successful for decades, revolutionizing how aggressive marketize is viewed in society. Markets now grant their commodities a cultural significance and cultivate a core fanbase, leveraging culture to establish and secure their commodities position in the market (Rosencrantz).
Star Wars & Culture
The Star Wars fanbase has proven that culturally, religion and science are not mutually exclusive. Both religion and science seek to answer humanity’s questions about life, but as technology advances, religion’s appreciation has diminished. The Star Wars franchise incorporated science into their religion Jediism, a religion that believes in The Force, a concept that relays that the energy field of all the living things around us influences who we are and our perception of the world. This is a sensible ideology that the Star Wars fanbase has deemed as applicable for their everyday life.
Recent census reports in New Zealand and Australia have shown an increasing number of people identifying with the religion. This has proven that unlike the common notion among scholars, science is not necessarily a replacement for religion but is still very likely to influence how our society practices religion. This presents an opportunity that can be leveraged to promote religious nuance by adopting a new system of beliefs based on science, which reduces the rivalry among various traditional religious groups. The diversity of the Star Wars fanbase is proof that such a system of belief is likely to succeed and unite the human race (Schultes).
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Star Wars Saga Conclusion
In conclusion, the Star Wars saga has had a significant influence on humanity’s culture through its loyal fanbase. The franchise’s fanbase helped promote the idea of viewing our world through science, thus contemplating the concepts like the application of the laws of physics in space. This has provided a basis for scientists to introduce more complex scientific concepts like the Theory of Multiverse. The movie also shows how marketers can contribute to culture and leverage to enhance their product’s success in the market.
- Guynes, Sean A., and Dan Hassler-Forest. Star Wars and the history of transmedia storytelling. Amsterdam University Press, 2017.
- Rosencrantz Kent, Castor. “May The Force Be With You… And Also With You: An Examination of Religion in and the Cultural Impact of Star Wars.” Relics, Remnants, and Religion: An Undergraduate Journal in Religious Studies 5.1 (2020): 5.
- Schultes, John S. “Any gods out there? Perceptions of religion from Star Wars and Star Trek.” Journal of Religion & Film 7.2 (2016): 3.