Goals are an integral part of the strategic planning. Look at one aspect of a business: sales. They have hourly, weekly, and monthly goals, coupled with a plethora of conversion rates for sales activities which are a guiding force in the industry. Failure to meet goals results in lost revenue and lost jobs. Regardless of what position you hold in a company, you are part of the planning process. How to write, measure, and apply SMART objectives for business. How to apply Balanced Scorecard in the planning process. Incentives: research the type of incentives that work for helping employees meet objectives. The paper should be written in the third person; this means words like I, we, and you are not appropriate. Refer to yourself in the third person as manager, or you can write about what the project team will do, rather than saying I and we.