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Marketing Plan

An executive summary should summarize the key points of the document. It should highlight the major points of the report, and describe any results, conclusions, and recommendations. It should include enough information so the reader can understand what is discussed in the full report, without having to read it. Here are some additional resources on Executive Summaries which you may find helpful:  University of Maryland Guide to Executive Summaries Colorado State University Northridge Guide to Executive Summaries

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