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Innovation in Social Media Essay

Innovation in Social Media Essay

Introduction: Innovation in Social Media Essay

The internet and social media have become an essential component of business, especially during the 21st Century. Thanks to innovation, social media and, consequently, digital marketing has become a reality and significantly affect the everyday life of humanity. The world has now become a global village as interactions between people worldwide are now a possibility. Even though social media is provided to the users free of charge, social media companies make money by selling advertising.

Therefore, they are incentivized to maximize the users’ attention to sell more advertisements and consequently maximize profits (González-Padilla & Tortolero-Blanco, 2020). The technological solution for maximizing profit is that they use algorithms that incentivize sensationalization of the content, thus attracting more attention. This may, however, be optimal for the users’ mental health, as the sensationalized content may cause depression and anxiety.

Innovation in Social Media

There is a need for innovation in social media, whereby interactions between human beings around the world are facilitated while enhancing users’ mental health. This project shall focus on innovation in social media platform that prioritizes mental health through shared content and enhanced interactions. This is with the realization that social media is an agent to promote the development of human connection, something that boosts self-worth, eases anxiety, prevents loneliness, and provides joy and comfort.

By providing a healthier alternative to the current innovation in social media, the users’ mental health can be enhanced to understand the connection between social media and mental health (Gao et al., 2020). The platform prioritizes the healthy interaction between an individual and their close family and relatives. The direct avoidance of bombarding the user with sensational content for the sake of attention and consequentially profits shall be avoided.

The described social media has been branded as Social Seek, as it intends to illustrate that social networks can be favorable to the users’ mental health. It is also essential to show that incentivizing interaction between individuals and their friends and family regardless of the geographical distance. This is quite different from the current algorithms that incentivize sensationalized content (González-Padilla & Tortolero-Blanco, 2020).

Unlike the existing social media networks that intend to get the users’ attention as possible, the users shall be encouraged to live a balanced and consequentially healthy life. Personal interaction outside the social media platform shall also be enabled, with the idea that one interacts with people they can relate to in the real world (González-Padilla & Tortolero-Blanco, 2020).

This is in the realization that there are boundaries to social interaction in people’s lives that are often overlooked in social media interactions. One of the requirements for the users is whether the social media platform enhances their mental health, self-rated health, and social wellbeing. The increased awareness of the impact of technology on mental health is quite essential for social media.

Another aspect of the lack in innovation in social media is conflict and antagonism between people whose views about life contrast each other. On the other hand, our platform shall encourage interaction between people with similar ambitions and interests in life. Instead of facilitating conflict, the platform shall facilitate people supporting each other and suppressing conflict whenever it is avoidable (Gao et al., 2020).

The users shall be encouraged to offer and seek emotional support during difficult times. The individual’s education in the promotion of awareness on important issues and the encouragement of free and open discussion of topics affect the various aspects of life. Another issue of critical importance is the enhancement of honest self-expression to publish sensationalized ideas and content.

Innovation in Social Media

Other than adopting a new principle to ensure that our platform has a positive impact on the users’ mental health. Social seek shall intentionally eliminate some of the negative attributes of the present-day social network instead of using the users’ inadequacy against them to market the products produced by the advertisers. Our social media shall hold in high regard people who take the responsibility to improve their overall wellbeing rather than those who are resentful and tend to blame others for their suffering.

This is instead of exaggerating the accomplishments of some users to trigger the envy and dissatisfaction of others. By encouraging interaction between people who care about each other, our platform shall eliminate the fear of missing out that is often cultivated by the current social media landscape. This is the exaggerated feeling of fun and a better life that is often negatively impacting the users’ self-esteem and, more specifically, the young social media users.

Social Seek intends to negate the negative impact of the current social media platforms. The extended periods spent tending to cause social isolation, which negatively impacts an individual’s health. We intend to make our users aware of the importance of living an extended life. The lack of face-to-face contact is a trigger to depression, and anxiety consequentially exacerbated mood disorders. Cyberbullying is another aspect of the current landscape that social seek intends to eliminate. This includes hurtful humor, abuse, and lies through the internet and may cause lasting emotional scars on the individual.

The fact that social media harms the mental health of users is a technology problem. Therefore, social media seek to take care of the consumers’ mental health by promoting positive interaction. The target market of this technology is all social media users and, more specifically, young people. These are the people whore are most affected by the unfriendly online landscape in the present day. Social media can play a critical role in the enhancement of the overall wellbeing of the individual. Given that young individuals, especially those in their formative years, are vulnerable, our platform shall seek to protect them from exploitation for advertiser revenue.

Individuals aged twelve would be an ideal target market for our social media platform. This is because they are the most affected by the exploitative social media algorithm. However, it is important to note that it would be more responsible for ensuring that the content is rate according to age. This ensures that none of the users get age-inappropriate content (Ni et al., 2020). For example, individuals aged twelve to sixteen years, seventeen to twenty-one years, and twenty two to twenty-five years are relevant to age groups for the marketing campaign. These are vulnerable people and the most likely to experience the full benefit of our platform across their lifetime.

I believe that targeting people within this age group would be ideal for the success of our platform. The most effective plan involves approaching them through their respective learning institutions. This also guarantees that we pay close attention to their overall success in life other than their social interactions. Therefore Social Seek shall ensure that they have an environment where they can freely explore ideas that facilitate their overall development as human beings (Gao et al., 2020).

The success of the promotion of innovation in social media is its prioritization of the wellbeing of the users. This involves the fact that the platform first intends to maximize the current social life before exposing them to additional people who may be of priority in their respective lives (Berryman et al., 2018). The technology on our social media platform facilitates active engagement among the users rather than passive engagement, which involves people scrolling through the content posted by other users.

The users shall be responsible for evaluating the impact of the social media platform on their overall health. The parents of the young individuals shall be engaged in the overall wellbeing of their children as they use the social media site. This will also facilitate the marketing of the platform to people whore are more advanced in age. It is important to note that entertainment through interaction with people worldwide is not mutually exclusive (Berryman et al., 2018).

A meditation feature for the patients focuses on their mindfulness and the time they take on self-reflection. The making process of this project may take a significant period as it is expected to grow organically without aggressive marketing.

Innovation in Social Media

Conclusion: Innovation in Social Media Essay

In conclusion, Social seek may be a success in gaining a big audience and ensuring that the mental health of the social media users is optimized across time. Social media can help the development and all-round of the individual across their lifetime. Social Seek shall facilitate the development of human connection among individuals.

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