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Behavior Change

Ultimately, the knowledge you gain from studies in social cognition can help you better understand how to change behavior. Fishbein and Ajzen’s (2009) theory of reasoned action and theory of planned behavior are seminal models for behavioral change. These models have evolved as a result of decades of research on how various social cognitive factors such as attitudes, norms, and perceived control can impact both our intentions and our behavior. For this Discussion, think about a behavior you would like to change and consider what conditions are necessary to make that change successful. By Day 5 Respond by Day 5 to at least one of your colleagues’ postings in one or more of the following ways: Ask a probing question. Share an insight from having read your colleague’s posting. Offer and support an opinion. Validate an idea with your own experience. Make a suggestion. Expand on your colleague’s posting. Return to this Discussion in a few days to read the responses to your initial posting. Note what you have learned and/or any insights you have gained as a result of the comments your colleagues made.

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